_emirates-tennis-interactive-atp-finals.jpg "Emirates Tennis Interactive ATP Finals from route 283 Video Screenshot Preview")
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⏲ Duration: 62 sec
✓ Published: 24-Jan-2014
✓ Published: 24-Jan-2014
Description:
Pulse were tasked by Emirates to create a new on-stand game experience for their Fanzone area at the 2013 ATP finals in London. The game needed to highlight Emirates’ network of destinations, whilst remaining fun and tennis-themed. A social media element was to be included for the extended reach of the event online.nnThe concept we developed was an interactive piece called the “Emirates World Tour Challenge”, in which an Emirates route map was set on the floor of a small tennis court. Visi
Pulse were tasked by Emirates to create a new on-stand game experience for their Fanzone area at the 2013 ATP finals in London. The game needed to highlight Emirates’ network of destinations, whilst remaining fun and tennis-themed. A social media element was to be included for the extended reach of the event online.nnThe concept we developed was an interactive piece called the “Emirates World Tour Challenge”, in which an Emirates route map was set on the floor of a small tennis court. Visi
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