_warcraft-case-study.jpg "Warcraft - Case Study from warcraft movie trailer Video Screenshot Preview")
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⏲ Duration: 92 sec
✓ Published: 11-Jul-2016
✓ Published: 11-Jul-2016
Description:
PLANNING THE ATTACKnWarcraft The Beginning is an epic fantasy feature based on the popular video game series. We wanted to engage new, non-gamer audiences with the idea of being a real part of the global movie launch.nnRALLYING THE TROOPSnWe took the technology of a film production studio, crammed into a 6x10m pod, to 10 cities around the world. We asked consumers what they’d do if faced with an army or a 7-foot orc, and turned their warcry into a personalised Warcraft trailer, right in the he
PLANNING THE ATTACKnWarcraft The Beginning is an epic fantasy feature based on the popular video game series. We wanted to engage new, non-gamer audiences with the idea of being a real part of the global movie launch.nnRALLYING THE TROOPSnWe took the technology of a film production studio, crammed into a 6x10m pod, to 10 cities around the world. We asked consumers what they’d do if faced with an army or a 7-foot orc, and turned their warcry into a personalised Warcraft trailer, right in the he
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