_dairy-queen-blizzard-store.jpg "Dairy Queen - Blizzard Store from dairy queen Video Screenshot Preview")
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⏲ Duration: 79 sec
✓ Published: 08-May-2018
✓ Published: 08-May-2018
Description:
Background: nnSince its launch, the Blizzard has claimed to be the creamiest ice cream. To prove it, Dairy Queen created a ritual in-store: serving Blizzards upside down promising a spill-free experience or the customer doesn´t pay! Three decades later, this marketing trick became predictable. Even though the Blizzard has introduced new flavors and mixes, the brand needed an original experience that reconnected with its core value: creaminess.nnIdea:nnIf every Blizzard must be served upside dow
Background: nnSince its launch, the Blizzard has claimed to be the creamiest ice cream. To prove it, Dairy Queen created a ritual in-store: serving Blizzards upside down promising a spill-free experience or the customer doesn´t pay! Three decades later, this marketing trick became predictable. Even though the Blizzard has introduced new flavors and mixes, the brand needed an original experience that reconnected with its core value: creaminess.nnIdea:nnIf every Blizzard must be served upside dow
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