_save-april-first.jpg "Save April First! from russia tv ru online Video Screenshot Preview")
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⏲ Duration: 1 min 48 sec
✓ Published: 10-Jun-2012
✓ Published: 10-Jun-2012
Description:
How to make the launch of yet another comedy channel in Russia to stand out and become the talk of the town? Definitely, we needed a bigger cause. The official launch date was April 1st aka April Fools Day and we saw an opportunity in finding a way to own it. But how can we dare to claim that April Fools Day belongs to us? Russians don't celebrate April Fools Day the way they used to in the past, but the need for having fun is still there. If April Fool's Day was in danger than we could save it
How to make the launch of yet another comedy channel in Russia to stand out and become the talk of the town? Definitely, we needed a bigger cause. The official launch date was April 1st aka April Fools Day and we saw an opportunity in finding a way to own it. But how can we dare to claim that April Fools Day belongs to us? Russians don't celebrate April Fools Day the way they used to in the past, but the need for having fun is still there. If April Fool's Day was in danger than we could save it
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