Big Ten Network – “Michigan State” (TV Spot) from madman define Watch Video
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Description: When Fox Sports hired us to launch its Big Ten Network, rather than promoting the conference as a whole, we drilled down to uncover the unique traditions and quirky rituals of each school that fan the flames of allegiance. Collectively, these stories define a culture for this sports-crazed corner of the world, which we named “Big Ten Country.” nnCoach Izzo is a madman. We heard this story of his daily free-throw regimen and felt it was the best way to capture his tremendous drive. Between ta
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)