BLOODNORMAL Libresse Bodyform case study from jokes ad video Watch Video
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Description: To make a stand, make people think, debate and importantly make periods normal for girls, Libresse made a film that broke not just one but many taboos. We showed periods the way they should be represented- normally and completely unashamed. We dared to show normal period blood on screen, normal period sex; normal period pain; changed the infamous blue liquid in a pad demonstration to its rightful normal red, involved men for the first time and saw women asking for pads normally. The film was a l
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