_what-health-care-marketers-need-to-know-about-the-cookie-apocalypse.jpg "What health care marketers need to know about the cookie apocalypse from mha internet Video Screenshot Preview")
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⏲ Duration: 10 min 99 sec
✓ Published: 25-Feb-2021
✓ Published: 25-Feb-2021
Description:
Marketers have long been on a quest for greater personalization, relying heavily on cookies and personal identifiers to retarget. But the (third-party) cookie is crumbling. As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and
Marketers have long been on a quest for greater personalization, relying heavily on cookies and personal identifiers to retarget. But the (third-party) cookie is crumbling. As internet users demand greater privacy, including control over their data, search platforms are announcing plans to phase out third-party cookies—leaving many marketers questioning how they’ll deliver customer-centric content experiences. Dorrit Trate, MBA, MHA, executive director, health system marketing solutions, and
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