The nail that sticks up cannot be hammered down | Ginza Graphic Gallery x W+K Tokyo | 5 x 3 meters plywood, 4500 nails from nail art gallery Watch Video
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Description: The nail that sticks up will be hammered down - the Japanese proverb was an acute reminder of my everyday experience, one that reared its head even as I introduced the concept, developed, produced and made the work. At that point I was concerned and frustrated with the state of our agency. That our work, our people, our culture was perhaps resting on our laurels and losing some of it's provocative nature. So when our Wieden Tokyo staff hammered 4500 nails by hand, with every one of those nai
Play Video: (Note: The default playback of the video is HD VERSION. If your browser is buffering the video slowly, please play the REGULAR MP4 VERSION or Open The Video below for better experience. Thank you!)