_the-rhetoric-of-typography-aby-warburg-application.jpg "The Rhetoric of Typography (Aby Warburg Application) from ethos and pathos and logos meaning Video Screenshot Preview")
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⏲ Duration: 60 sec
✓ Published: 13-Sep-2015
✓ Published: 13-Sep-2015
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http://kai-matthiesen.com/439542/6954988/works/the-rhetoric-of-typographynnThere is substantial evidence that type design has a great impact on the reader and that designers and non-designers perceive typography differently. Therefore I looked at existing psychological research that attempts to quantify the effect of typeface designs. I designed a typeface that is equal in its expression by combining traditionally separate categories of typography. “Sans-Serifs” for traits such as Consistenc
http://kai-matthiesen.com/439542/6954988/works/the-rhetoric-of-typographynnThere is substantial evidence that type design has a great impact on the reader and that designers and non-designers perceive typography differently. Therefore I looked at existing psychological research that attempts to quantify the effect of typeface designs. I designed a typeface that is equal in its expression by combining traditionally separate categories of typography. “Sans-Serifs” for traits such as Consistenc
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