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_the-three-persuasive-appeals-logos-ethos-and-pathos.webp "Kristina Ulmer")
_how-to-identify-ethos-logos-and-pathos-by-shmoop.webp "Shmoop")
_a-pathos-ethos-and-logos-case-study-with-barak-obama.webp "I've put together the following is a case study to demonstrate how to use one of the most effective persuasion techniques out there. When one deploys the Pathos, Ethos and Logos technique, the chance of convincing your audience to see things from your point of view increases dramatically. It's a simple yet profoundly effective technique. Watch and listen to how Barak Obama uses the three effectively. Try using this technique at your next meeting, negotiation of presentation or TV interview. For")
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_the-rhetoric-of-typography-aby-warburg-application.webp "http://kai-matthiesen.com/439542/6954988/works/the-rhetoric-of-typographynnThere is substantial evidence that type design has a great impact on the reader and that designers and non-designers perceive typography differently. Therefore I looked at existing psychological research that attempts to quantify the effect of typeface designs. I designed a typeface that is equal in its expression by combining traditionally separate categories of typography. “Sans-Serifs” for traits such as Consistenc")
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